Proven product & design leadership.

CEO & Head of Design

Trailmerge – Strategic product and design consulting firm for SaaS and enterprise

• Launched design and product practices and refined processes for clients, including design and product strategy, cross-functional collaboration, roadmapping, user research, and Figma design systems.
• Supported clients’ product design team growth through consulting on team needs, recruiting and interview support.
• Directed teams of designers and served as an individual contributor with SaaS startups and global enterprise clients.
• Grew high-performing design team to 5 direct reports aligned around shared learnings and OKRs, driving internal product strategy through customer research, financial analysis, prioritization, and testing.

Director of User Experience

Lead UX Designer

UserIQ – Product analytics, customer management, and workflow automation SaaS for customer success teams

• Built and directed the product design team at a fast-moving SaaS startup, with a strong emphasis on mentorship and professional growth.
• Led design of a new Figma design system, improved data visualizations, and new features.
• Developed design and product strategy and processes, driving adoption of Agile methodologies, cross-functional collaboration through workshops and participatory design, and rigorous UX and customer research.
• Managed roadmap, new feature ideation, and prioritization of enhancements alongside the CPO.

Lead Instructor – UX Design Immersive

General Assembly – Immersive bootcamp for emerging software developers, data scientists, and UX designers

• Crafted and delivered an active learning experience for a 10-week course on subjects including research, jobs to be done, feature prioritization, wireframing, prototypes, iterative design, front-end development, understanding business goals, product team collaboration, design communication, accessibility, design systems, and ethics.
• Mentored designers related to careers, individual growth, design planning, research strategy, and soft skills.

Senior UX Consultant

The Home Depot – Enterprise UX at a Fortune 50 multinational home improvement retailer

• Led design for payments and credit services for users in over 1,000 stores and call centers across the US and Canada.
• Spearheaded user-centered localization initiatives for Canada, Puerto Rico, Mexico, US Spanish speakers, and beyond.
• Mentored junior designers and contributed to the enterprise design system related to localization and mobile design.

Bachelor of Arts in Latin American Studies – Spanish

Seattle Pacific University